Ch4pter is an independent digital branding and marketing consultancy based in London. Comprising of a powerhouse of coders, designers, writers and creatives flung together to conceptualise and create unique branding identities; design, build and manage responsive websites; develop user-friendly mobile apps, and produce game-changing digital marketing and social media strategies.
At the heart of Ch4pter, they prize themselves on being able to tell a story. With that in mind we set about developing a theme that reflected their ethos and focus on words. From their we created a personalised and unique handwritten typeface that pulled out a number of key words that highlighted the variety of services they offer.
Like all branding projects the process begins with getting to know the client and understanding what makes them tick, what inspires them and how they want to be reflected visually. We sit down face to face or over Skype and get a better understanding of these needs. Often we’ll start with a moodboard before getting a good old fashion pen and paper to start sketching out ideas.
When working on the logo with Ch4pter…we knew from our research and developing relationship that they needed a logo that was sophisticated, clean and laced with a touch of luxury. Additionally, they were keen to retain a graphic device that stressed the 4 pillars of their team and their services; branding, strategy, web and App design. With this is mind, we developed a logo that played around with the typography and shapes to hint at the opening of a book, whilst also emulating the number 4.
When thinking about colour, we knew we wanted to bring in some vibrancy and punch to their brand but were also aware that too many colours can be overbearing and distracting. Instead we settled on a gorgeous fuchsia pink, dappled greys and a strong black.
Over the coming months we’ll be continuing to work with Ch4pter to evolve their brand and provide a unified collection of assets that will be used to launch their new website. We will also be providing additional visual content for their social media and marketing .
*We are always happy to take the helm when dealing directly with printers and endeavour to get the best quality finish at a reasonable price. Please contact us via out contact page for information of different printing prices.
Presentation design is one of the most important piece of design collateral your business needs. It’s often the first point of call your potential new clients get to see of you so it’s important to get it right. As seen below once your brand identity is in place we can create beautiful presentation slides that really show off your work and help build your client base. We design for Google slides, Powerpoint and Keynote.