Red Apple Creative are a digital content agency working closely with Spotify and other online radio shows, podcasts, digital advertising, web builds and video production. We worked closed with the team to create a beautiful brand aligned collaboration with Toyota and Spotify. As you can see with fabulous results.
Although Red Apple have produced a number of collaborations with various companies over the past through years it was still important to get a good understanding of what Toyota’s vision is all about. Embarking on a little research we discovered that this world renowned car company’s priority was to build reliable cars that brought comfort and engineering beauty along with safety and responsibility. Their high quality products and stream line services needed to be reflected in this collaborative Spotify App, so we went about our app development with the same ethos.
Using the key orange and blue from the new AYGO release brand guidelines, we brought in a slight gradient to bring in some motion and vibrancy to the App.